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Those of us who registered to participate in the Second Life Advertising Beta Program (say that 5 times fast) just received this email:
Thank you for participating in the Second Life Advertising Beta program. Based on our evaluation of the SL Advertising Beta during the last six months, we have decided to discontinue the program on May 31, 2011. Access to advertise.secondlife.com for performance information and data downloads will remain open until June 7, 2011. For those that have active campaigns, we will ensure that all of the impressions that you’ve already paid for are delivered prior to closing the program.
Thanks to all of the Merchants who have helped us test this display advertising beta and for all of your helpful feedback. Your participation and insights will help us drive our ongoing efforts to help you promote your products and services to Second Life shoppers. We look forward to partnering with you on future promotional endeavors.
If you have any questions regarding this announcement, please email HIDDEN EMAIL and we’ll get back to you as soon as possible.
Signed,
The Second Life Advertising Team
Is anyone else not surprised? I signed up for the program, but didn’t get around to using it. I found it a bit expensive for my taste and in my opinion, it’s cheaper to advertise on well written blogs that are highly syndicated than it is to advertise on the Marketplace.
My thought is that if it weren’t so expensive, more people probably would have been interested in the service and then Linden Labs would have made a lot more money from it.
Let’s Connect!
